Paul Colwell would like this website to rank number one in search results when people search for 'Paul Colwell'. The site is, after all, www.paulcolwell.com, it belongs to Paul Colwell and it displays Paul Colwell's work; so there's a high probability that when people search for 'Paul Colwell' they would be interested in coming here first. Unless of course they are looking for the Paul Colwell who is a financial advisor from Boston, in which case they should click here; or the Tucson Athlete of the Year 1975 Paul Colwell, in which case they should click here. This is the website for the Paul Colwell who, amogst other things, currently works as a lecturer in theatre practice for the Royal Central School of Speech and Drama (CSSD). With that in mind, the keywords 'Paul Colwell' should appear a number of times on this homepage. Hopefully this text will ensure Paul Colwell's wish has come true. Isn't SEO silly?